ETHOS, PATHOS, LOGOS: WHAT EXACTLY IS WHY and THAT IN THE EVENT YOU UTILIZE THEM?

ETHOS, PATHOS plagerisim, LOGOS: WHAT EXACTLY IS WHY and THAT IN THE EVENT YOU UTILIZE THEM? These terms sound like a conjuration in a magic story at first gaze. Nonetheless, these are typically the major components of persuasion developed by Aristotle and understand for hundreds of years associated with the mankind history!